Coming soon: Dawn’s Wildlife Champions Campaign

Dawn and IBRRC are teaming up again to help raise awareness for wildlife rescue efforts through their national program called “Everyday Wildlife Champions.”

Starting this summer, for each purchase of a bottle of Dawn dishwashing liquid registered online, Dawn will give $.50 towards IBRRC’s marine wildlife preservation efforts around the world. (Up to a total of $250,000 to IBRRC). Be on the lookout now in your grocery store for bottles of Special Edition Dawn that feature the endangered animals you can help save, like seals, ducks and penguins.

If you’re interested in signing up as an online voice for “Everyday Wildlife Champions” or would like more information, please contact Kelly Egler or 212-468-3456 by by June 15, 2009.

Dawn and Procter & Gamble have been a long-time supporter of IBRRC’s efforts to provide the best possible care to aquatic birds.

After exhaustive study, IBRRC determined nearly 30 years ago that Dawn was the best for cleaning oil from bird’s feathers:

“…In the late seventies we decided to investigate further readily available detergents. All testing was carried out on oiled feathers, not live birds. As I recall, we used North Slope crude oil. The detergents we tried were “off the shelf”. One, and only one, had us jumping up and down!..”

>> Read more of Alice Berkner’s quest for the best oil removal cleaner: It was pretty “dark” before “Dawn”

More info on Dawn’s Every Day Champions