IBRRC, DAWN to make splash on TODAY show

The DAWN Everyday Wildlife Champions gets its big launch this week in New York. On Wednesday, July 8th IBRRC’s very own Jay Holcomb will be appearing on the NBC Today television show along with Dawn celebrity spokesperson, Minnie Driver. The pair are scheduled to appear in the fourth hour (10-11AM) with Kathie Lee and Hoda Kotb.

IBRRC and the Marine Mammal Center are working with DAWN to promote the new program that will contribute to each organization for every DAWN bottle purchased.

The specially marked bottles of DAWN are on store shelves now and for every bottle purchased and activated, DAWN will donate 50 cents to IBRRC and 50 cents to the Marine Mammal Center.

You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID number, zip code and where you bought the DAWN.

Ready to activate your donation? Go to Dawn Saves Wildlife