New Bird Rescue PSA Features Today’s Al Roker And The New Migration Movie

We are pleased to see the release of a new Public Service Announcement (PSA) featuring International Bird Rescue and Today Show’s Al Roker in connection with the upcoming movie “Migration” from Illumination and Universal Studios. The Migration movie worked with the Bird Rescue to educate the public about the important work we do with wildlife. The PSA was created by students at the nonprofit Venice Arts.

“With every bird’s migration, things don’t always go as planned and that’s why International Bird Rescue is committed to helping our winged friends perserve their way of life. Together we can clear a safe flight path for birds to reach their new home.” –Al Roker, Today Show host, announcing new Bird Rescue PSA in connection with new Migration Movie

The Migration story follows a family of mallards who try to convince their overprotective father to go on a vacation of a lifetime and attempt to migrate from New England, through New York City, and to Jamaica.

Image of poster for Migration Movie by Illumination out in theaters Christmas 2023In December Bird Rescue will participate in a special showing of the Migration movie the week ahead of the movie’s Christmas premiere. If you are in the Los Angeles area and would like to attend this event, please reach out to us via this form to indicate your interest. Note: Limited tickets are available and will be awarded on a first come first serve basis.

The movie premiere is proving to be a great time to educate the public about Bird Rescue’s role in working with wildlife. Dawn Dish Soap also released a television ad featuring its product used to wash oiled birds and highlighting our efforts. Watch the ad here

News reports

Al Roker shares a message about ‘Migration,’ landing soon in theaters, NBC Los Angeles

Image of Today Show announcement by Al Roker connecting Interantional Bird Rescue as a resource for migrating birds in need of care
On the December 5, 2023 Today Show, host Al Roker announced a new Bird Rescue PSA as part of the Migration Movie promotion.