We received five big mystery boxes this week at our offices in California that helps bolster your faith in humanity. Inside the well packed cartons were 168 bottles of DAWN dishwashing liquid. They were donated by school kids organized by fifth grader Evan Meadows at St. Genevieve School in Flourtown, Pennsylvania. In a letter from … Read more
A DAWN ad campaign that was launched in the summer of 2009 is getting renewed interest as the severity of the April 2010 Gulf Oil Spill unfolds. The commercial touts using the dishwashing soap to clean oiled birds. In honor of last month’s Earth Day celebration and just before the Gulf oil spill, Procter & … Read more
In a video report, Jay Holcomb, IBRRC Director, reflects on how DAWN dish washing detergent became the number one tool for cleaning oil from wildlife. How Dawn Has Helped More than 30 years ago, the IBRRC was seeking a solution to clean oil from bird’s feathers. IBRRC discovered that Dawn dishwashing liquid was powerful enough … Read more
There’s been a outpouring of support this past month from all our supporters as we respond to the pelican crisis that has hit Central and Southern California. Many of you have responded with cash donations, a pelican adoption or an offer to volunteer. Some have purchased t-shirts or delivered coffee and food. For all of … Read more
We’ve had a lot of questions about the beautiful song that accompanies the recent DAWN commercial that kicked off the “Dawn Wildlife Champions” program this summer. The song is by singer/songwriter Joe Purdy and it was on his “Julie Blue” album that was released in 2004. The song is “Wash Away (Reprise) and you can … Read more
Thanks to all the folks for signing up their purchased bottles of DAWN this month. As of today, nearly 10,000 people have registered online to help become a Dawn Wildlife Champions. Each bottle of Dawn you purchase can contribute one dollar* to the important wildlife conservation efforts of the Marine Mammal Center and the International … Read more
A new DAWN television ad is hitting the airwaves this month. The commercial was filmed in May 2009 at the Los Angeles Oiled Bird Care and Education Center using IBRRC staff from San Pedro. The ad touts the use of the popular dishing washing liquid in helping clean oil off birds and other wildlife. It’s … Read more
The DAWN Everyday Wildlife Champions gets its big launch this week in New York. On Wednesday, July 8th IBRRC’s very own Jay Holcomb will be appearing on the NBC Today television show along with Dawn celebrity spokesperson, Minnie Driver. The pair are scheduled to appear in the fourth hour (10-11AM) with Kathie Lee and Hoda … Read more
Want to help us save more birds? Checkout the new DAWN “Everyday Wildlife Champions” program that is getting underway this month. It’s easy: Buy a bottle of DAWN dishwashing liquid at your market this summer, register it online and viola! IBRRC and the Marine Mammal Center in California split a $1 per bottle. The two … Read more
Join actress Minnie Driver on Facebook and others as they connect with the DAWN “Everyday Wildlife Champions” program. The promotion contributes 50 cents to IBRRC if you buy and register your purchase. “Marine wildlife preservation is a significant issue to me, and I’m always looking for ways to become more deeply involved,” says Driver. “I … Read more