Dawn at the Gulf Oil Spill: Cleaning Up Again

A DAWN ad campaign that was launched in the summer of 2009 is getting renewed interest as the severity of the April 2010 Gulf Oil Spill unfolds. The commercial touts using the dishwashing soap to clean oiled birds. In honor of last month’s Earth Day celebration and just before the Gulf oil spill, Procter & … Read more

Giving thanks to all our supporters

There’s been a outpouring of support this past month from all our supporters as we respond to the pelican crisis that has hit Central and Southern California. Many of you have responded with cash donations, a pelican adoption or an offer to volunteer. Some have purchased t-shirts or delivered coffee and food. For all of … Read more

Outpouring of help for Dawn Wildlife Champions

Thanks to all the folks for signing up their purchased bottles of DAWN this month. As of today, nearly 10,000 people have registered online to help become a Dawn Wildlife Champions. Each bottle of Dawn you purchase can contribute one dollar* to the important wildlife conservation efforts of the Marine Mammal Center and the International … Read more

IBRRC, DAWN to make splash on TODAY show

The DAWN Everyday Wildlife Champions gets its big launch this week in New York. On Wednesday, July 8th IBRRC’s very own Jay Holcomb will be appearing on the NBC Today television show along with Dawn celebrity spokesperson, Minnie Driver. The pair are scheduled to appear in the fourth hour (10-11AM) with Kathie Lee and Hoda … Read more

Join Minnie Driver on DAWN’s new Facebook page

Join actress Minnie Driver on Facebook and others as they connect with the DAWN “Everyday Wildlife Champions” program. The promotion contributes 50 cents to IBRRC if you buy and register your purchase. “Marine wildlife preservation is a significant issue to me, and I’m always looking for ways to become more deeply involved,” says Driver. “I … Read more